Telling Your Story through Clothing by Darice Jones

“What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.”
—Miuccia Prada


I received my college training in journalism. Then studied film directing and screenwriting up and down the west coast and started my own non-profit film company.  I connected with a narrative writing mentor and have penned two as-yet unpublished books. I’m a storyteller at heart. I love the interplay between the obvious story and the more subtle story underneath.  That’s one of the reasons I accepted the Executive Director role at WFO, to lead it to its next incarnation – to advance its legend.

Clothing is one of the greatest avenues we have for telling the world our very unique and personal story. What you wear can fundamentally change the quality and tone of any encounter, for better or for worse. While we all know the inherent truth of the statement, “you can’t tell a book by its cover.” This truth is largely ignored in day-to-day interactions. In a fast-paced world people quickly assess the visual story in front of them, right or wrong.

Wearing your clean-up-the-house clothing to a department store will get you a cold reception, and depending on whom you are, maybe even security following you around. Showing up in pearls and an evening gown to a beach party, will leave people talking about you, but probably not in a good way.

Obviously, context is everything. So there are two questions to ask yourself as you’re crafting your look. What story do I want to tell in relation to how I’m feeling? And… What story do I want to tell in relation to where I’m going?


We teach people how to tell the right story using their clothing as a visual tool toward success. The same strategies employed to get a job, can be applied to any situation as you move your story forward through the clothes you choose. Want to share your carefree sense of joy? choose summer colors or add a pop yellow or red to your winter wear. Looking to exude seriousness and focus, without being drab? Try charcoal with a stripe of black, and add a playful charm to your rings, bracelets, earrings, belts or shoes. Having something that people notice the third time they see you in a day is a way of telling the more subtle story of you.

Ever had someone you work with get really excited toward the end of the day because they noticed your belt buckle was something outrageous, hidden in plain sight? It’s a great feeling for both the wearer and the observer.

Tomorrow, when you get dressed for work, or get redressed for after work activities – think about what story you want people to pick up when they encounter you. Guru? Vixen? Workout Queen? Boss? Adventurer? You might as well tell your story on purpose, because whether you choose it or not, people will be reading you. That you can count on.


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